Empowering Marketing and Sales with HubSpot. Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Empowering Marketing and Sales with HubSpot. Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools - Opis

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform. Spis treści: 1. Overview of HubSpot - What you MUST know2. Generating Quick Wins with HubSpot in the First 30 Days3. Using HubSpot for Managing Sales Processes Effectively4. Empowering your sales team through HubSpot5. Increasing Online Visibility Using HubSpot's SEO Tool6. (...) więcej Getting Known through Social Media on HubSpot7. Expanding your reach with Paid Ads managed on HubSpot8. Conducting a Portal Audit9. Converting your visitors to customers10. Revise your database with the HubSpot email marketing tools11. Proving That Your Efforts Worked Using the Reports12. Inbound or Outbound – Which Is Better for Your Business?13. Leveraging the Benefits of the Marketing Flywheel14. Using Hubspot For all Types of Businesses O autorze: Resa Gooding is a HubSpot Certified Trainer and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting. Resa is the co-founder and ex-CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency that was acquired by ScaleOps in 2022. Using CRM and marketing automation processes set up by Resa and her team, paired with digital marketing best practices, organizations were able to spend more time closing deals instead of being bogged down by administrative tasks or misaligned processes. mniej