Instant Social Media Marketing with HootSuite

Instant Social Media Marketing with HootSuite - Opis

Social media enables people to interact, share content, collaborate, and participate in user generated content. There are websites and applications dedicated to social networking, bookmarking, microblogging, and social curation; generating a lot of information in a very engaging manner. If it is not done correctly, then it can present real problems for a brand or company's image and reputation.Instant Social Media Marketing with HootSuite is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyse conversations over the Web about their topics of interest or brands.This fast-paced guide on the HootSuite social marketing tool breaks down the confusion that surrounds learning and managing social profiles. It will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting.You will also learn about posting, replying, scheduling, and managing various social media profiles directly from HootSuite. Step-by-step instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics.If you have multiple social profiles such as LinkedIn, Twitter, Facebook, YouTube and others, and want to simplify your life by managing all of them from same the tool and generate reports, then this is the book for you. Spis treści:
Instant Social Media Marketing with HootSuite
Instant Social Media Marketing with HootSuite
Credits
About the Author
About the (...) więcej Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. Instant Social Media Marketing with HootSuite
Creating your HootSuite account (Simple)
Getting ready
How to do it...
How it works...
Setting up your HootSuite account (Simple)
How to do it...
How it works...
Adding and managing profiles (Simple)
How to do it...
How it works...
Theres more...
Using App Directory (Advanced)
How to do it...
How it works...
There's more...
Evernote
RSS Reader
TrendSpottr
YouTube
YouTube Analytics
Flickr
SurveyMonkey
SlideShare
List of apps
Managing contacts and Twitter lists (Simple)
How to do it...
How it works...
Using HootSuite for posting increasing social engagement (Simple)
How to do it...
How it works...
Using RSS feeds and checking user profiles and conversations (Intermediate)
How to do it...
How it works...
Checking a user's profile and other details
Creating teams and assigning tasks (Advanced)
How to do it...
How it works...
Generating reports using HootSuite Analytics (Intermediate)
Getting ready
How to do it...
How it works...
There's more
Implementing additional options to excel in social media (Advanced)
How to do it...
How it works... O autorze: Kunal Mathur is a digital marketer specializing in the social media domain. He has completed his Post Graduate Diploma in Management and also possesses a Diploma in Advertising and Public Relations. He is a HootSuite Certified Professional and also has expertise in other known tools for social media listening, reputation management, and competitive assessment. He has been active in the field of social media for almost a decade through various social networking sites. He is currently working in a US-based multinational company, and is handling a social media team and projects in his current role. His interests lie in philately, chess, and learning various marketing software and tools. mniej