Salesforce CRM - The Definitive Admin Handbook. A Deep-dive into the working of Salesforce CRM - Fourth Edition

Salesforce CRM - The Definitive Admin Handbook. A Deep-dive into the working of Salesforce CRM - Fourth Edition - Opis

Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination. Spis treści: 1. Setting up Salesforce CRM and the Company Profile2. Managing Users and Controlling System Access3. Configuring Objects and Apps4. Securing Access to Data and Data Validation5. Managing data in Salesforce CRM6. Generating data analytics with reports and dashboards7. Implementing Business Processes in Salesforce CRM8. Introducing Sales Cloud, Service Cloud, (...) więcej and the Collaborative Features of Salesforce CRM9. Extending and enhancing Salesforce CRM10. Administrating the mobile features of Salesforce CRM 11. Studying for the Certified Administrator Exam O autorze: Paul Goodey is the author of the book entitled Salesforce CRM Admin Cookbook, by Packt Publishing. He has over 25 years' experience developing web technology solutions for companies of all sizes across a variety of industries, and has been building solutions with Salesforce CRM since 2006. He has enjoyed a variety of roles while working with Salesforce CRM, having worked as a developer, business analyst, solutions architect, and system administrator to provide solutions for both in-house and consultancy-based end users. Based in the UK, near London, his professional qualifications include Salesforce Certified Administrator (ADM-201), and he is a keen and active member of Salesforce's administrator and developer online communities. mniej