iAd Production Beginner's Guide. Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue a

iAd Production Beginner's Guide. Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue a - Opis

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time. Spis treści:
iAd Production
Table of Contents
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Time for action heading
What just happened?
Pop Quiz heading
Have a go hero heading
Reader feedback
Customer support
Downloading the example code
Errata
Piracy
Questions
1. (...) więcej Getting Started with iAd
Learning what an iAd is
Understanding problems with existing mobile advertising
Discovering what makes an iAd awesome
Describing the anatomy of an iAd
Understanding the banners role
Using different banner types
Static image banner
Dynamic HTML5 banner
Transitioning into the ad
Slide transition
Reveal transition
Making loading interesting with the splash page
Exploring the core ad unit
Understanding your iAd
Structuring with HTML
Styling with CSS3
Interacting with JavaScript
Arranging the files
Using tools to create and test iAds
Introducing iAd Producer
Testing with the iOS Simulator and the iAd Tester app
Speeding development with iAd for Developers
Joining the developer program
Using the right hardware
You've got a Mac
Time for action checking your Mac
What just happened?
Time to get a Mac
Becoming a registered developer
Time for action signing up for the developer program
What just happened?
Summary
2. Preparing Your Content for Mobile
Including media in iAds
Overcoming mobile constraints
Designing for the small screen
Delivering content when download speeds are limited
Complying with file size restrictions
Working with images
Understanding the different image formats
Resizing an image
Time for action cropping images using Preview
What just happened?
Cropping a section from an image
Time for action cropping a selection
What just happened?
Removing solid background colors
Time for action removing solid colors
What just happened?
Speeding up our image downloads
Time for action optimizing an image
What just happened?
Pop Quiz understanding images
Have a go hero editing your own images
Including audio
Converting your audio
Time for action converting an mp3 to work on iOS
What just happened?
Incorporating video
Converting your video
Time for action encoding a video
What just happened?
Fine tuning your video
Video content
Your video's audio
Video dimensions
Video durations
Have a go hero keeping in the guidelines
Pop Quiz audio and video
Summary
3. Making Your iAd
Getting iAd Producer
Time for action installing iAd Producer
What just happened?
Working with iAd Producer
Launch screen
Default ad
Template selector
Asset Library
Ad canvas
Setting up your ad
Time for action creating a new project
What just happened?
Getting the resources
Building your banner
Time for action making the banner
What just happened?
Have a go hero writing good banner text
Time for action changing the background
What just happened?
Have a go hero learning about CSS3 gradients
Time for action adding an image
What just happened?
Time for action supporting all orientations
What just happened?
Pop Quiz making banners
Making a splash
Time for action making the splash screen
What just happened?
Previewing the ad
Time for action testing your iAd
What just happened?
Adding a menu
Time for action making a menu
What just happened?
Have a go hero menu pages
Building the core ad pages
Inserting an image gallery
Time for action making the image gallery
What just happened?
Have a go hero cover flow gallery
Shaking a view
Time for action shake shake shake
What just happened?
Letting users find our stores
Time for action store finder
What just happened?
Pop Quiz iAd Producer
Summary
4. Making Sure It Works
Testing in Safari
Time for action going on Safari
What just happened?
Testing in the simulator
Installing Xcode and the iOS Simulator
Time for action installing Xcode with the Mac App Store (easy)
What just happened?
Time for action installing Xcode manually (harder)
What just happened?
Time for action opening an ad
What just happened?
Interacting with the simulator
Time for action simulating hardware in the simulator
What just happened?
Pop Quiz the iOS Simulator
Time for action simulating different devices
What just happened?
Have a go hero
Testing on the device
Installing iAd Tester
Time for action putting iAd Tester on your devices
What just happened?
Accessing your development iAd
Copying to a device
Time for action exporting our iAd
What just happened?
Time for action copying our ad to the device
What just happened?
Testing on the device
Time for action testing the ad
What just happened?
Wireless testing
Time for action wireless deployment
What just happened?
Have a go hero securing iAd Producer
Submitting your ad
Time for action publishing on the network
What just happened?
Pop Quiz when to test on what
Tackling common problems
Validating your ads
Time for action validating your iAd
What just happened?
Troubleshooting common issues
Warnings about the file size of images
Slow performance
Imported images appear small
iAd tester doesn't show any ads
Time for action checking the network you're connected to
What just happened?
Sharing a demo
Taking screenshots
Time for action taking a screenshot
What just happened?
Recording a screen cast
Time for action lights, camera, action
What just happened?
Have a go hero creating a demo
Sharing an ad
Summary
5. Templates and Objects
The templates
Creating a banner from a template
Time for action creating a banner
What just happened?
Exploring other banner templates
Using splash screens and preroll videos
Time for action prerollin'
What just happened?
Alternative splash screen templates
Bouncing, dropping, and rotating
The Wave template
Have a go hero
Using the menu templates
Time for action making the menu
What just happened?
Trying the available menu templates
Pop Quiz menu
Creating more pages
Time for action pages
What just happened?
Highlighting the notable page templates
Interacting with images: Cover Flow
Using a 3D gallery: Grid View
Revealing info with: Flip View
Have a go hero
Creating more advanced styles
Using style presets
Time for action where's your style?
What just happened?
Changing states
Time for action what a state!
What just happened?
Pop Quiz styles and states
Going beyond templates with objects
Time for action adding objects
What just happened?
Have a go hero
Time for action more objects
What just happened?
Tweaking the transitions
Time for action transitions
What just happened?
Adding some animation
Time for action animations
What just happened?
Pop Quiz animations and transitions
Finishing touches
Have a go hero touched up
Summary
6. Ad Destinations and Actions
Opening external websites
Selling digital products
Time for action downloading an app from our ad
What just happened?
Time for action getting iTunes Store IDs
What just happened?
Time for action fixing our ad
What just happened?
Pop Quiz digital downloads
Advanced store finders
Time for action adding a store finder
What just happened?
Time for action hidden pages
What just happened?
Have a go hero
Sending a message
Time for action sending the message
What just happened?
Summary
7. Building for the Big Screen
Creating an iPad iAd
Time for action setting up an iPad project
What just happened?
Time for action adding a banner to your iPad ad
What just happened?
Have a go hero
Filling the screen with HTML5 full screen banners
Time for action providing multiple banner creatives
What just happened?
Time for action creating an immersive video experience
What just happened?
Time for action testing full screen banner situations
What just happened?
Pop Quiz banners
Have a go hero improving your banners
Making massive menus
Time for action combining objects to create a unique menu
What just happened?
Have a go hero
Creating a grand gallery
Time for action making memories in a gallery
What just happened?
Scrolling content with a scroll view
Time for action scrolling content in our ad
What just happened?
Increasing footfall with a store finder
Time for action adding the store finder
What just happened?
Have a go hero
Summary
8. Enhancing Our App with Code
JavaScript
The code editor
Accessing page objects
Time for action accessing an object
What just happened?
Handling user events
Sending SMS and e-mails
Time for action detecting a tap and sending an e-mail
What just happened?
Have a go hero
Time for action adding something extra to our e-mail
What just happened?
Have a go hero
Pop Quiz variables
Adding a calendar entry
Time for action using the calendar
What just happened?
Have a go hero
Playing audio
Time for action controlling an audio player
What just happened?
Tweeting with Twitter
Time for action tweeting the tweet
What just happened?
Have a go hero
The debugger
Error checking syntax
Using the debugger
Coding conventions
Have a go hero
Summary
9. Managing a Successful iAd Campaign
Finding your audience
Targeting
Contextual advertising
Behavioral targeting
iAd targeting
Pricing models
Cost per Millie (CPM)
Pay per Click (PPC)
Flat rate PPC
Bid PPC
Cost per Action (CPA)
iAd's pricing model
Measuring success
Time for action viewing the logs
What just happened?
Customizing the logs
Time for action customizing the logs
What just happened?
Time for action using sections
What just happened?
Pop Quiz naming your ad's sections
Have a go hero analytics
Going live
Have a go hero test submission
Tracking the campaign
Summary
10. Adding iAds into Your App
Setting up the base project
Time for action a placeholder app
What just happened?
Time for action running on the device
What just happened?
Adding the banner to your view
Time for action adding the banner
What just happened?
Handling orientation changes
Time for action you spin me right round
What just happened?
Pop Quiz
Handling no available ads
Time for action ban the banner
What just happened?
Have a go hero
Time for action clean the code
What just happened?
Summary
11. Tracking Revenue and Fallbacks
Enabling live ads
Accepting the contract
Time for action signing the dotted line
What just happened?
Enabling your ads
Time for action enabling ads
What just happened?
Monitoring your income
Revenue
Impressions
Requests
Fill-rate
eCPM
Click-through rate
Time for action analysing earnings
What just happened?
Pop Quiz earning learnings
Fallbacks
Time for action adding another ad
What just happened?
Have a go hero
Summary
A. Pop Quiz Answers
Chapter 2, Preparing Your Content
Chapter 3, Making Your iAd
Chapter 4, Making Sure it Works
Chapter 5, Templates and Objects
Chapter 6, iAd Destinations
Chapter 7, Building for the Big Screen
Chapter 8, Creating Interactive Ads
Chapter 9, Managing a Successful iAd Campaign
Chapter 10, Adding iAds into Your App
Chapter 11: Tracking Revenue and Fallbacks
Index O autorze: Ben Collier is a web designer and mobile application developer based in Brighton, UK. He runs Ocasta Studios, a web and mobile digital agency in sunny Brighton. He specializes in responsive HTML5 websites/webapps and awe-some iOS applications. mniej